Distribution
Fragrance distribution is a complexe market with several layers. It is highly fragmented and requires middle man to control the regulate the price of the secondary markets which can represent up to 30% of fragrances sales.
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We are able to distribute in department stores such as Nordstrom, Saks, Naiman Marcus, Bergdorf Goodman, Bloomingdales and others
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We have also built our relationships over the year with International buyers in retail stores over the world such as Sephora, Douglas, Marionnaud, Nocibé and other perfume retailers and distributors in Europe, Asia and the USA.
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Thanks to long standing relationship with wholesale, we are able to regulate the fragrance secondary market, ensuring the stability of premium fragrance prices at Wallmart, Amazon, Target, HEB, Boots, CVS and others.
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Since 2021, DPLG has build a team around E-commerce, building knowledge of best practices on Amazon, Mirakl, Target.com, Wallmart.com and others, using cutting edge data analytics and pay per click strategies.
We have also built preferential relationships with Makeup Store (one of the largest fragrance Marketplace in Europe).
more than a distributor….
The different market described above are mutually dependant as fragrance can travel for years and go through tens of intermediaries before arriving in the hand of the end consumer.
We do not only offer distribution, we also provide the control of the pricing of the secondary market maximising the profit for the brand as well as the preservation of their brand name. In addition to controlling MSRP, we provide tracking information and control the wholesale in order to make sure that products sold in a territory do not ends up in another country, enabling country specific pricing strategy and controlling free lunch for retailers undecutting the market.
